Friday, October 2, 2009

Who Struggled the Most After Cash for Clunkers?

The government's CARS program (cash for clunkers) was extremely helpful for car companies, driving numerous monthly sales records. Not surprisingly, the majority of car companies saw significantly lower September sales compared to clunker powered August sales. Suzuki did the worst of all brands, as it sold 68% fewer cars in September than it did in August. Not counting Saturn and Pontiac, Honda, Chrysler, and Nissan also sold less than half the number of cars in September than they did in August. On the other side of the spectrum, Cadillac, Buick, Porsche and Lincoln actually managed to sell more cars without the clunker program. In the luxury category, Acura did the worst, losing almost a quarter of its August sales, BMW and Lexus both sold 22% fewer cars. Mercedes Benz sold only one percent fewer cars in September, Audi sold only 11% fewer cars.

With the clunker program over, manufacturers will have to find new ways to increase their sales in the future.

September sales in comparison with August sales (click on image to enlarge)

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