Tuesday, September 21, 2010

Elite Concept a Game Changer for Lotus

Also debuting at the Paris Motorshow is the Lotus Elite concept that signals a new direction for the brand. Take a look at the Group Lotus website to see for yourself the importance of this upcoming concept to the brand. A few months back Lotus declared itself to be a premium performance and GT brand in the future competing with the likes of Porsche and Ferrari. At the time, the announcement didn't make much sense as the current lineup of Elise, Exige and Evora certainly focuses on light weight rather than grand touring capabilities. The Elite makes a huge leap into the grand touring arena as it distances itself from the weight eschewing philosophies of company founder Colin Chapman and instead brings a heavy dose of power, refinement, luxury and even an optional hybrid system. Powered by a 5 liter V8 (likely of Lexus IS-F origin) Lotus claims an output of 620 horsepower, but it's unclear if this includes additional horsepower from the optional electric motor. Lotus promises excellent fuel economy and C02 emissions from the nearly 3,650 pound Elite when equipped with the hybrid system. While the prospect of a powerful Lotus is intriguing you will have to wait until 2014 to experience it for yourself.

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