Saturday, October 16, 2010

New Volkswagen Jetta Commercial Review

All car commercials have the same purpose, to sell cars. However there are three distinct methods of accomplishing this that manufacturers use most often; the "you should buy our car because of its amazing specs and features", the "you should buy our car because its got a huge discount" and the third category that tells you a funny or interesting story that is only slightly related to the vehicle featured. The latest Volkswagen Jetta commercial called "Moonlighting" certainly fits into the third category as it shows a guy moonlighting at odd jobs to save up for his own new Jetta. The jobs that he goes through suck, but in the end it turns out that the Jetta's new low price of 15,995 allows him to buy not one but two Jettas. Overall the commercial does a good job of using light humor to introduce the new Jetta and its lower price. Its minute long format helps to create a storyline without the need to rush through the scenes thus making the ending that much better. View the commercial in its entirety below.

No comments:

Post a Comment