Wednesday, May 4, 2011

April 2011 Sales Recap

Car sales continued to surge in April with the industry up 18% overall with many brands once again posting some of their best sales ever and other brands regaining their former glory. Pacing the industry was the surprising Mitsubishi brand that more than doubled its sales thanks to its two Outlander crossovers. On the other side of the spectrum Porsche also showed an incredible 82% sales growth thanks to excellent sales of its Cayenne SUV. The new Grand Cherokee also powered Jeep sales on route to a 65% improvement. Among the largest automakers Chevrolet and Ford both posted sales increases of around 25% percent with both automakers experiencing stronger car sales than truck sales. Of note was the Chevy Cruze breaking past the 25,000 sales figure for the first time. Kia and Hyundai continued their blistering sales pace with improvements of 56.7 and 40% respectively. Japanese mainstream automakers on the other hand saw more subdued sales increases with Nissan registering a 12.2 increase, Honda a 10% improvement while Toyota only managed a a 2 percent improvement. Dwindling inventories are likely to play an even greater role in the coming months for the Japanese automakers.

April was the first month that saw the Nissan Leaf outsell the Chevrolet Volt 573 to 493. With about twice as many Volts on the streets currently it will be interesting to see how this plays out the rest of the year. Also it will be interesting to see how the mix between cars, crossovers and pickups continues throughout the year. Currently pickups and SUVs are losing market share but are not facing declining sales when compared to last year just yet. Stay tuned to see if the trend continues.

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