Thursday, May 24, 2012

Commercial Review: Audi "Alien"

Audi scores a knockout with this funny and lighthearted A6 commercial which finds a young girl believing that her father is an alien. The dad in question talks like an alien, eats alien food, dresses like an alien and most incriminatingly pilots an alien space ship. This commercial works so well primarily because it is funny and would not be seen out of place during the Superbowl. On a more subconscious level it appears that Audi is subtly hinting that driving an A6 will make you one cool parent in the eyes of your kid. Not being in that demographic I am not sure if the commercial succeeds in that regard or if parents even care about being the cool parent. Overall, "Alien" does an excellent job of highlighting the A6's technological sophistication without a tedious adult voice-over as Audi has done in the past.

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