Honda Hybrid Struggles

Honda released the second generation Insight hybrid with expectations that its under 20,000 dollar starting price would result in good sales. However, things haven't gone according to Honda's plan with the Insight having only moderate sales success. Even worse, the Insight sales have come at an expense of plummeting Civic Hybrid sales, as low as 152 sales in the past few month. In fact the Civic Hybrid has the second highest sales decline for the year behind the S200. The Insight itself has also lost some of its sales momentum from its introduction. Overall the situation doesn't look promising for a brand that has deserted performance aspirations for hybrid sales.