Pickup Sales Fall in April

About a month ago pickup sales were at their highest point in recent memory even with gas passing four dollars a gallon in some places. As expected the trend did not last long and every brand save Toyota saw sales of their full size pickups fall compared to last month. Spurred by high demand for its V6 engines Ford's F-150 led all with 45,435 sales in April, while this was an improvement over a year ago it could not match the previous month's sales. In second place the Chevy Silverado posted its second worst month of the year and was fractionally worse compared to a year ago. Much like the Sierra the Dodge Ram struggled when compared to March but was able to improve upon 2010 sales by around four thousand units. The biggest surprise of the month was certainly the Toyota Tundra that continued to improve its sales for the fourth month this year as it closed its gap to the GMC Sierra. Click the chart below to see pickup sales over the course of this year.