Is it really pain at the pump?

With nightly news continually telling us how painful every fill-up is, one would think that consumers would be quickly scared of vehicles with big fuel tanks and appetites. So far however higher gas prices have not slowed down light truck sales in the US with every full size pickup model in March outperforming its February results by a good margin even with gas up over half a dollar a gallon on average nationwide in that time period.

February in blue and March in Red

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