Fresh of its great Superbowl ad for the NSX, Acura is of to a good start with its initial marketing strategy for the RDX. Breaking away from its past doldrums of commercials which featured various Acuras in a hangar (looks like Hangar One) with your typical voice over touting Acura's standard Bluetooth or navigation. With the RDX Acura is venturing outside for some cloudy sunlight, waves, and sand in its Gulliver inspired "Chariot" commercial. The RDX is big and powerful like Guliver yet nimble and compact like the Lilliputians, and of course Luxurious. The funny and light tone of the commercial is a great change from the over the top technological approach of the "hangar ads" A second ad, "Car Wash" continues with Gulliver enjoying his time in Lilliput (nice touch is a map of Lilliput in the navigation) perhaps too much.
A third unrelated commercial finds the RDX dodging all sorts of road hazards as if on the set of the new Avengers movie. While not as cool of a concept as the other two ads, the RDX Avengers ad is much better than all of the other Avengers related ads combined.
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