Showing posts with label XC90. Show all posts
Showing posts with label XC90. Show all posts

Monday, December 1, 2014

Neatest Thing at the 2014 La Auto Show

With lights shinning on world debuts and hundreds of models around it is hard for any car in particular to stand out by the end of the night at a major international auto show. Lines are blurring between segments it's not unusual anymore to see more advanced technology in a 15,000 entry level model from a big box brand than what is available from "handcrafted" legendary brands. Materials and craftsmanship is harder to execute or fake but brands are getting better every day at making their interiors look expensive. Leather (like) covered dashes with French stitching on mainstream models create a marketplace where it takes a truly unique feature to stand out. Unique in this case means simple and elegant. Volvo XC90's frameless rear view mirror was by far the most memorable feature at the 2014 LA Auto Show. It's a fresh take on something that is in every car and one that makes a true design statement. Much like an edgeless flat screen, the mirror looks great and makes you wonder why no one else has done it sooner. Volvo is proud of the neat touches it has put in the long overdue XC90 but the all glass mirror is the one that works the best. It won't push anyone to buy the very nicely done XC90 but it is something the rest of its very strong competition does not have and that is a win for Volvo.




Thursday, February 27, 2014

Geneva Preview: Future? Shape of Volvo

Imagine the shape of a Volvo, the commercial asks. Curvy and swoopy is what comes to mind even if you are supposed to think boxy as you remember the last Volvo you saw. When was the last time you even saw a Volvo? Volvo has been making pretty curvy cars for a generation now even if its legend has been built on boxier shapes. The updated S60 and XC60 are curvier still as the commercial shows, and the V60 is pretty far away from the traditional Volvo wagon shape as you can get. It can masquerade as any other brand easily. Yet, just as the public finally imagines a curvy Volvo and forgets all about straight edge Volvos for good, the company is unveiling concept after concept that brings back edges. The latest estate concept from Volvo looks closer to what Volvos did last decade and it would not be a stretch to say that it certainly fits better in my dream of how a Volvo should look. It's evident that Volvo realizes that perhaps it went too far from its roots in its most recent cars and is now looking for a sharper design more coherent with its past image. And it's not a bad thing at all as the last few concepts have been interesting.  Perhaps the long overdue XC90 will be more chiseled than curvy regardless of what the latest commercial sells us.