Tuesday, July 13, 2010

Battle of the Supercar Commercials

Strictly speaking supercars don't need commercials to sell. So what is the point of having a supercar commercial? Brand awareness is the answer. A supercar commercial allows a brand to create a connection between the badass supercar in the commercial and the rest of the company's product. Case in point the two latest commercials from Chevrolet and Lexus. Both feature the company's quickest, fastest and most expensive product. The Corvette ZR1 and LF-A.



So which commercial is better? I prefer the ZR1 commercial because it shows how the ZR1 is like a rocketship, while the Lexus strives for perfection in an aspect that has little to do with performance. Still, both commercials feature real supercars and are miles ahead of the typical 0% financing or reliability rating boasting commercials that fill the airways much too often.

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