Sunday, May 18, 2014

Acura Follows Mitsubishi Off The Beaten Path

Mitsubishi is a brand so forgotten that no one will even notice that we practically swiped their commercial, this had to be the thinking in the ad agency war room that created Acura's "The Clear Path Commercial" for the MDX.  That or perhaps it's an incredible coincidence as there is a chance that the MDX commercial was created before the Outlander ad came out but released later. Or the same agency did both ads. Regardless, both ads feature a CUV stuck in traffic making a sharp 90 degree turn and escaping the ordinary life of bumper to bumper for a road much more open and scenic. Notice the way both ads focus on the steering wheel to symbolize the departure. Of course, there is a huge difference as the Outlander turns left and the MDX turns right. Aside from that both have the CUVs "finding your own lane" and "beating the beaten path" thanks to their advanced technology.

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