Sunday, May 11, 2014

Aston Martin Looks To Get Its Mojo Back

Aston Martin makes some of the most gorgeous automobiles in the world and has been doing so for ages. The brand has always been 007 cool but as of recent it has lost some of its mojo in the ultra luxury realm. Part of the issue is that sometimes too much of a good thing spoils everyone and Aston Martin has a lineup where every model is amazingly beautiful but they are all too much alike. Even for automotive aficionados it's a confusing lineup. The Vantage is the introductory model yet it's also available with the same V12 as all others, the Vanquish is a better newer looking DB9 yet the DB9 is still available for sale. The Rapide is the best executed four door coupe on the market yet one that is mostly forgotten. No matter how gorgeous your designs are you begin to lose an edge when you become too predictable. Audi, take notice. With that in mind enter the recently spied Aston Martin full size luxury sedan rumored to bring back the Lagonda name. It's unlike anything that Aston Martin has made since the last Lagonda and features more traditional yet very striking proportions. On it's own the design is promising enough if it was from any brand, but it's even more intriguing to see how the final product ends up looking when it has Aston's design reputation to uphold. Add the possibility of a much stronger powertrain courtesy of Mercedes and the new Lagonda shapes up to be a viable competitor to Bentley and Rolls-Royce. Just what Aston needs to jumpstart a historic brand getting a little stale.

The last Lagonda was very unique and some design cues look to transfer

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