It's fun and easy to pretend play with someone else's money and there is nothing better than imaging how you would run a multi-billion dollar auto company. Fantasy sports are a close second though. It's particularly fun to greenlight awesome concepts that brands have deserted over the years. Usually this involves ignoring technological feasibility or market demands but there are concepts that seem to be guaranteed slam dunks if they were produced. Here are a few concepts from the past with awesome design and strong business cases that would need minimal updates to succeed today.
Volkswagen Microbus/Bulli
The 2001 Volkswagen Microbus Concept is still one of the best concepts to never see the light of day. It's the one that got away. Certainly the minivan market is not strong enough today for Volkswagen to make a case for the Microbus anymore and the Routan experiment doesn't help one bit.
The Nissan GT-R, Kia Soul, Range Rover Evoque, Mini Paceman. A super car, a compact, a CUV and an even smaller CUV, in other words four cars with seemingly nothing in common. However, a case can be made that all four feature particularly striking design. Further observation reveals that all four share one particular design element that plays a vital role in setting up their look, the way the roof slopes right after the A-Pillar. The GT-R was one of the first cars to start the trend of having the highest point of the car being right at the A-pillar and then having the roof drop down towards the rear in a straight line. While some might criticize it for giving the GT-R a bulky appearance it certainly works to create a menacing design that is the GT-R. The design element works even better when applied to a wagon shape creating a sportier than typical profile. The Soul was a breakout star for Kia, easily outselling the second generation Scion xB and the Nissan Cube. Aside from its pricing and practicality the Soul's fresh design certainly set it apart from the boxy competition that feature a level roof design. Deciding to not mess with success the second generation Soul features a very similar general profile. Struggling to make a big impact with the traditionally shaped Freelander and LR2, Land Rover went with a more daring design for the Evoque creating a highly desirable product. Once again, the sharply sloped roof gives the Evoque sporty proportions missing from the Freelander and LR2 and sets it apart from its competition as well.. The Mini Paceman as well uses a similar roof design to convert the already fairly well designed Countryman into a stylish coupe CUV. Expect to see more wagons adopting this roof design in the near future, perhaps even filtering down to other segments. The short lived Saab 9-5 actually applied this design element to a four door sedan shape to create a very unique look that unfortunately never had a chance to make an impact as the brand closed shop.
Amongst the usual Bud Light and Doritos commercials, Superbowl XLV brought us a heavy dose of automotive commercials not seen in the past few years. The automotive commercials much like the rest of the ads were all over the place ranging from good to not so good to very much not good. So without a further ado here are the five best automotive commercials of Superbowl XLV.
Number 5: Chevrolet Silverado HD In this ad the Chevrolet Silverado HD is the hero as it saves the day numerous times while demonstrating its heavy-duty capabilities.
Number 4: Chevrolet Camaro This was the best of the many Chevrolet advertisements during the game. In this ad a couple of guys are in charge of making an ad for the Camaro, they end up with the Camaro being driven by several beautiful women with the last one being a teacher.
Number 3: Kia Optima It's not every day that something actually lives up to its hype when the word Epic is envolved, but in this case the Kia Epic Ride commercial does quite well.
Number 2: Chrysler 200 In the second Eminem commercial of the night Chrysler does an excellent job of using Detroit imagery (and 8 Mile soundtrack) to portray Motown as a place that can build luxury auotmobiles. Perhaps they should have used the 300C though.
Numer 1: Volkswagen Passat Volkswagen scores a win in the automotive category, and perhaps overall, with its pint-sized Darth Vader and plenty of "aww" factor.
The 2011 NAIAS has started and it's time to consider the three best concepts of day one. In typical Honda fashion the Honda Civic and Civic coupe concepts are thinly veiled versions of the upcoming production models. The sedan Civic is particularly well executed and shows a sleeker version of the current sedan. With minimal changes to production the Civic looks poised to capture the styling lead in the compact segment with a great balance between clean and adventurous styling.The coupe concept doesn't look bad either but is not as well executed as the sedan.
Ford scores a nomination for its Vertrek concept which previews the next generation Ford Escape that is set to take a major departure from its current boxiness. The Vertrek gives a good indication of the Kuga inspired direction that the Escape will take, aside from the pillarless window design it should be a fair representation of the popular crossover. Ford promises improved aerodynamics with this new design. The compact CUV segment is experiencing tremendous growth and styling is likely to play a great role in this trendy segment.
Rounding out day one is the Kia KV7 concept. Its clean take on the minivan concept deserves recognition. From some angles it resembles the crowd pleasing Volkswagen Microbus concept of yesteryear, the last "cool" minivan.
