Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Monday, January 26, 2015

Honda's Recipe For Success With The Ridgeline

It can be said that Honda has the Midas golden touch in America. Its core products are nearly always perennial sales leaders in their respective classes yet they are also often named as the choice for the enthusiast on a budget. The brand rarely strikes out on a product with the Insight and the CR-Z as the only lackluster products unbecoming of the brand's portfolio. Honda immediately fixed up its latest Civic when it arrived to a poor critical reception. For all of its success Honda however is a stubborn brand often unwilling to join the masses and preferring to go its own way infamously eschewing V8s and body-on-frame trucks. The Ridgeline's lackluster sales can certainly be attributed to its unique unibody design and Honda's complete reluctance to update the model. There is some method to Honda's madness with the Ridgeline as it is probably harder for an "import" brand to succeed in the pickup segment than it is for a domestic brand in the compact and midsize sedan segments*. In both cases the factors at play go far beyond just the quality of the product. Honda found out the hard way what it is like to lure full size and lifestyle buyers with a mid size sized unibody truck with full size ambitions. Nevertheless Honda isn't giving up as it is all but ready to unveil its long overdue second generation Ridgeline at the Chicago autoshow. Here is a recipe that Honda must follow to make the second generation worthwhile.


  • Aesthetics: From its silhouette teaser it looks like Honda is giving the Ridgeline conventional pickup styling and bed albeit with a car like hood. The Ridgeline's unique design was quite off-putting to many as Honda tried to hard to give it character. Pickups are supposed to be bold but in this case Honda is probably better off sticking to convention.
  • Towing: Honda has to give the Ridgeline a respectable towing number. Towing one-upmanship is where the battle is fought for ultimate bragging rights. The Ridgeline's 5,000 pound towing figure is pathetic. A unibody setup is not ideal for towing but it's a myth that it can't as SUV's such as the Mercedes GL, Porsche Cayenne and Volkswagen Touareg are all rated to tow 7,500 pounds or more. Matching that number will still place the Ridgeline behind full size pickups but ahead of most mid size competition.
  • Power: Likewise Honda has to give the Ridgeline some horsepower to play with. In a world where the Chevy Colorado offers 305 horsepower and 269 lb-ft of torque, the current 250/253 Pilot setup won't cut it. A turbo V6 setup would be ideal but it's wishful thinking at this point as Honda is just discovering what turbos are. Reaching into Acura's past and bringing back the old MDX 3.7 liter V6 would be a wise decision good for 300 horsepower and 270 lb-ft of torque. In reality the 3.5 Earthdreams V6 will likely be the powerplant of choice with not much more than 270 horsepower and 250 lb-ft of torque placing the Ridgeline in a hole to start out. A six speed auto is a given but the competition is moving on up to 8 and beyond.
  • Fuel Economy: Gas is cheap once again but pickup fuel economy has become a bragging rights arena over the past few years. The Ridgeline will absolutely need to match or exceed the rear wheel drive benchmark numbers from the full size category. Sure it will have standard all wheel drive but no one is buying a front wheel drive pickup and you can't explain in a 30 second ad that the numbers Ford, Chevy and Ram are bragging about aren't quite comparable. EPA figures of 18/26 are a must to hit for Honda and are quite achievable given that the Ridgeline shouldn't be too far off behind the Pilot. In turn there is no reason why the Pilot should do any worse than MDX's impressive 18/27 rating and perhaps better it with more development and a simpler all wheel drive system. 

*Toyota is continuing to compete directly with its Tundra but Nissan is acknowledging it can't compete directly. Enter the Titan XD, a unique pickup that is almost in between half tons and HD models with a standard diesel V8. Call it the 200/2000 model to give it a chance against the established makes.

Monday, January 12, 2015

Ford Steals An Eventful Detroit Auto Show

In a world where it is becoming next to impossible to keep a good secret, most brands have given up trying and often reveal their auto show gems as early as a month ahead of schedule. With that in mind the power of a true surprise has grown exponentially, especially if that surprise is a poster worthy supercar. The Acura NSX was supposed to be the supercar star of the NAIAS but then the Ford GT concept happened. There have been rumors of a GT resurgence and but nothing could quite prepare for a supercar more than worthy of an exotic badge. It's the Asterion that Lamborghini wished it could have debuted in Paris. The fact that the first shots of the GT came directly from the floor made this reveal that more exciting. Aside from the simple Lotus Evoraesque interior and a poor take on a racing steering wheel, the GT looks to challenge the very best much like the original GT40 did in the 1960s and a decade ago. Bucking most trends again Ford quotes as on sale date of 2016. The GT also gives credence that Chevy will finally make a mid engine "Corvette" after all those years. Following the no teaser route Ford rounded out its tremendous Monday with a worthy second generation Ford Raptor powered by a preview of the GT's EcoBoost and topped it all of with a track special Mustang GT350R complete with carbon fiber wheels from the factory. Likely a first for a car you can pronounce or hope to see. The only demerit was Ford's lack of actual horsepower numbers but others (Acura, Toyota) are just as guilty.

 

Monday, September 15, 2014

Concept Cars That Should Be Built Right Now

It's fun and easy to pretend play with someone else's money and there is nothing better than imaging how you would run a multi-billion dollar auto company. Fantasy sports are a close second though. It's particularly fun to greenlight awesome concepts that brands have deserted over the years. Usually this involves ignoring technological feasibility or market demands but there are concepts that seem to be guaranteed slam dunks if they were produced. Here are a few concepts from the past with awesome design and strong business cases that would need minimal updates to succeed today.

Volkswagen Microbus/Bulli

 The 2001 Volkswagen Microbus Concept is still one of the best concepts to never see the light of day. It's the one that got away. Certainly the minivan market is not strong enough today for Volkswagen to make a case for the Microbus anymore and the Routan experiment doesn't help one bit.
 

Thursday, August 28, 2014

Seriously Dramatic In Generation Powertrain Changes

Almost every brand these days has mastered the mid-cycle facelift. A quick update or two a little more than half way in to the product's lifespan to keep the model fresh and the newer competition at bay. Often this yields little more than some new lights, bumpers and other easily changeable pieces. It's rare to see significant powertrain changes for the mid-cycle facelift but occasionally automakers will have a strong urge to yank out the old and put in something completely different. At times patience runs out even before the scheduled facelift. Here are a few of the most dramatic "in generation" powertrain changes with some surprising and amazing results.

Mercedes Benz E55 to E63 AMG

It's especially rare to see an engine change for a high performance version considering the limited volume at play but that is exactly what Mercedes did when it went from a supercharged 5.4 liter V8 to a sweet sounding naturally aspirated 6.3 liter V8 for the last generation E Class AMG.

Tuesday, August 19, 2014

The Five Most Influential Cars of the Past Decade

A lot can happen in a decade in the world of sports, politics, art, technology and life in general. The same can also be said about the auto industry. Aside from the Volvo XC90, every surviving model has gone through at least one complete generation and some are on their third. With that in mind let's take a look at five models over the past decade that have had the greatest impact on the industry through their design or technology. The list is in chronological order to avoid picking favorites.

2004 Toyota Prius

It wasn't the first hybrid, it wasn't even the first Prius but the second generation Prius was the one that put hybrids on the map and eventually made nearly every automaker produce their own. Even the German brands. The second generation brought about 20% better city and 10% better highway fuel economy, at the time the Prius posted an unrealistic 60 mpg city and 51 highway labels*. Even more importantly the Prius brought a unique shape to the market in a usable size. The first generation Prius had an awkward sedan shape that didn't help its cause. Toyota would commit the same exact mistake a few years later with the Lexus HS hybrid that struggled to sell as well. The second generation Prius didn't make hybrids cool but it made them mainstream relevant. The latest million dollar halo cars from Ferrari, McLaren and Porsche are all... hybrids.


Wednesday, March 26, 2014

2015 Most Anticipated Road Debuts

There is a certain excitement when you first see that leaked photo or an auto show debut of a brand new model online. It's also exciting when you first see a debut live at an auto show before it hits the road. Nothing compares though to the first you time you spot a brand new car on the road. Here are the top three 2015 models I can't wait to see on the road.

2015 Mercedes-Benz C-Class

All the hype around the CLA has done little to  make me comfortable with its design. I am jut not as excited about it as seemingly everyone else. The S-Class on the other hand is a home run and is fantastic, the C-class promises a sportier version of the S-class for the masses. The only potential downfall is around the C-pillar area that might be too compact to properly develop. Still, all the photos promise a best in class design in the hotly contested entry luxury category.



2015 Ford Mustang

Redesigning a retro inspired design is a supremely difficult task. Ford did a good job with the current generation Mustang but the changes were relatively minor. The 2015 version pushes the boundary much further with a more modern look. Yet it still has enough of that retro look to keep the recent lineage alive.



2015 Ford F-150

The big story here is of course the aluminum, the tech and the F-150's continued quest to remain the best selling vehicle in America. The current F-150 has more than adequate styling for a pickup but the 2015 version looks to dethrone the Ram as the best styled pickup on the market today.

Monday, March 17, 2014

Best Non Exotic Exhaust Notes

You are walking down the street and all of a sudden someone turns the corner and gives it some gas and you hear a glorious sound that makes you turn around to see if you can guess correctly what it is. Every so often you turn around and see an exotic that surprises you but more often than not it's something a little more ordinary. Below are some of the best exhaust notes from cars that you can spot on a regular basis.

Mercedes-Benz C63

The AMG 6.2 liter V8 that powers 63 series AMG models is on its last legs as it is replaced by smaller turbocharged V8 engines. Lauded for its excellent power the naturally aspirated V8 is one of the best sounding engines this side of super cars and exotics. The AMG V8 has the perfect balance between a low rumble of an American V8 and that of a higher revving European V8 which makes it a hard combination to beat.




Mustang V8

The Mustang has always had a fantastic V8 sound even when the 4.6 liter V8 was barely stronger than some V6s at the time. Nevertheless, Mustang V8s almost always deliver a fantastic rumble that while not as high revving as the AMG V8 does rev a little higher than your traditional American V8 giving you more glorious sound through the rev range. While the latest 5.0 cammer sounds fantastic one of my favorites is the 2003-2004 SVT Cobra that is always one of the louder street legal cars that you will spot as most are usually modified.




Audi V8

The now nearly retired Audi 4.2 V8 is another fantastic sounding V8. Most often found in the last generation S4 and the pre face lift S5 the 4.2 also has some additional revs to play with as well for a throaty sound across the entire rev range. The 4.2 also sounds pretty good in the Q7 but is far too quite in the A6 and A8 versions. Much like the AMG V8 the naturally aspirated V8 is being replaced in all but its high power version by the smaller supercharged V6 that delivers more power but lacks the sound.




To balance out all of the amazing exhaust notes one can hear on a daily basis there is always one sound that drives me insane, the various versions of the Infiniti 3.7 V6. The VQ's pitch just doesn't sound right to me especially at lower RPM and the worst offender is the FX version that always produces a loud drone even when accelerating at an extremely pedestrian pace.

Thursday, April 19, 2012

Three Gimmick Features That Actually Work

Much like coaches in football, automakers are always looking to one up the competition by any means possible. While offensive coordinators run gadget plays to catch the defense off guard, the auto industry has gimmick features. When they work in football (see 2007 Fiesta Bowl)gadget plays are great and memorable but most of the time defenses sniff them out early and the play fizzles out. Gimmick features are much the same as all but few prove to be pointless. However as in football there are a few features that actually prove useful and effective, here are three of the best.

Boise State Statue of Liberty Play: Fiesta Bowl 2007



Ford Mustang Sequential Turn Lights



The sequential turn lights give the Mustang some extra style and are an improvement over the one bulb stop/turn light setup.

Volkswagen/Lincoln Window Feature




This feature lets you close/open all of the windows and the sunroof after you have taken the key out of the ignition or before you have even opened the car. Useful when you want to cool down your car on a hot day before getting in.

LED Daytime Running Lights

















 A feature so ubiquitous now that it is hard to even call it a gimmick anymore, it is the automotive equivalent of the option in college football. Once upon a time LED daytime running lights were rare enough to be called gimmicks, yet even then they served the DRL function with minimal energy consumption and without using up your mainlights.

Monday, April 9, 2012

Retro Inspired Concepts Worth a Second Chance

Some say that the auto industry is churning out retro inspired designs almost as often as Hollywood is doing remakes. Even if you believe that there are already too many retro inspired cars on the road today here are four retro concept cars from the recent past that should have made production. All four were released to much fan fare and publicity during their debuts and it can be argued that all but the Lamborghini would fill an empty slot in their manufacturer's portfolio. One would also argue that by not making production versions two of the automakers lost a chance to create a potentially iconic product.

Ford Bronco Concept (2004)

With the Jeep Wrangler enjoying a great sales renaissance amid high gas prices Ford might want to reconsider its 2004 Bronco concept. Featuring sharp boxy styling and compact dimensions of the first generation (1966-1977) Bronco the latest version would be a great Wrangler competitor. A lack of a truly capable off-road platform likely made the Bronco a tough case for production. 


Ford Interceptor Concept (2007)

While the Ford Taurus SHO is a capable performer in its own right enthusiasts are still clamoring for a true rear wheel drive performance sedan from Ford. Several years back Ford showed a concept of such a vehicle, a retro inspired Crown Victoria sized Ford Interceptor powered by a "Cammer" 5.0 V8. The Interceptor concept still looks great today yet its upright styling theme would clash heavily with the other sedans in the Ford lineup such as the Focus and the Fusion. Chances for a production Interceptor are slim as Ford has created a Taurus based Police Interceptor to replace the Crown Victoria in that duty.


Lamborghini Miura Concept (2006)

The 2006 Miura Concept designed by Walter de'Silva was simply a way to mark the fortieth anniversary of the original. de'Silva did such a great job of re-imagining the iconic Miura that there were numerous calls for a production version. However, as a company that sees itself on the cutting edge of automotive design Lamborghini is as anti retro as it gets. One can't fault Lamborghini for looking forward with amazing designs such as the Aventador.

Current Lamborghini Design is much different than the retro Miura concept. Click for More photos + photo source


Volkswagen Microbus / Bulli (2001/2011)

The Microbus concept from 2001 is a personal favorite and one that Volkswagen reportedly scrapped very close to production because of the rising Euro. Volkswagen's success with the New Beetle, particularly in the US, means that a retro van is not dead yet. A recent concept from last year fuels the fire that a Microbus inspired Volkswagen is around the corner once again. The inability of the Routan to make a significant dent in the minivan market hopefully has VW thinking of a more stylish alternative. With VW's new extremely versatile and cost efficient MQB platform nearly ready for prime time there might be a better business case this time around.

Monday, April 2, 2012

2013 Lincoln MKZ Is Styled

With the latest Ford Fusion receiving unanimous praise for bringing high end styling to the mainstream sedan category, the upscale Lincoln MKZ sibling had big shoes to fill. The MKZ designers certainly dreamt big with the latest version resulting in a bold yet possibly polarizing design. Upfront small headlights are part of a restrained horizontal grille that is a step forward from recent baleen whale Lincoln designs. However, the new MKZ looks the best from the 3/4 angle rear as a thin full width LED bar  serves as the taillight while a compact trunk and a thick C-pillar gives the sedan great visual appeal. The rear fender design is excellent.  From the side the sedan has a set back design with a large rear window giving the impression of a hatchback such as the last generation Mazda 6 offered.

Smaller horizontal grille is a great improvement over recent Lincolns

From the profile the area around the C-pillar is a bit awkward

But the rear 3/4 design is excellent, the rear fender shape is amazing

Full width LED bar serves as the taillight
The large retractable glass roof is large

The interior is a huge upgrade over the current MKZ but looks much like the Fusion

Sunday, April 1, 2012

A Four Door Ford Mustang

The following two facts are true, Road & Track is reporting that Ford will be build a four door version of its popular Mustang for 2014 and that today is April 1st. The end result is not too bad at all and perhaps begs the question whether Ford should actually build a four door Mustang to take on the Dodge Charger. Even if this April Fool's joke doesn't sway Ford to add extra doors to the Mustang it should have Ford thinking about building a V8 powered rear wheel drive sedan. Ford actually already builds such a sedan in Australia called the Falcon and in its highest performing application it is powered by a supercharged version of the Mustang GT's V8 with 450 horsepower. With Ford's recent focus on offering its products globally there is a possibility that the next version of the Falcon would be sold in other countries aside from Australia. However, there is also a more likely possibility where the next generation Falcon is replaced by a Taurus derivative. Here is to hoping that Ford utilizes the next generation Mustang platform to create a Falcon for Australia and the USA or at least a true Cadillac competitor for Lincoln. With Ford struggling to differentiate Lincoln from the Ford models they are based on a rear drive MKS would go a long way in doing so.

Click to see more photos of how a four door Mustang would look like

If the next generation Falcon stays rear wheel drive it has a chance of coming to America

Monday, November 14, 2011

Why People Say and Do Two Completely Different Things and How This Impacts CAFE

In a recent Consumer Reports survey, a whopping 93% of responders said that they would like to see higher fuel economy standards. In fact, 80% support CAFE's plan for a 55 mile per gallon average across all vehicles by 2025. In order to achieve CAFE's goals of 55mpg, 56% of those surveyed say they will  consider a hybrid or an electric vehicle for their next purchase. Even better, 80% said that they would pay more for a fuel efficient vehicle that would save them money in the long run. Such results paint a very rosy picture for the automotive industry as it appears that the public is certainly willing to adopt and pay for new technology to raise their MPG. Unfortunately, in reality the picture is completely different. According to the latest data available only a scant percentage of car buyers actually do buy hybrids, in fact hybrid market share of all cars sold in October was less than 2%. This means that only 4% of those considering a hybrid actually buy a one and everyone else was just pretending. Even accounting for the fact that not every model is available as a hybrid it is hard to explain the enormous discrepancy. Besides, wouldn't someone wanting to buy a hybrid make the sacrifice and buy a Camry hybrid versus an Accord? The fact of the matter is that talk is cheap and when real money comes into play people are reluctant to pony up the dough  to get a hybrid. While buying a hybrid or an electric versus a conventional internal combustion requires actual monetary and vehicular commitments, answering a phone poll does not.  In regards to CAFE, politicians and everyone else must remain skeptical regarding surveys of people's hopes about fuel economy and should instead take a good look at reality.

56% of people say they are considering hybrids for their next purchase


Yet Ford sold over 2.5 times more F series in October than all hybrids combined.

Thursday, June 16, 2011

Old Concept Cars That Still Look Great Today

A life of a concept car has only two distinct possibilities, it could spawn a production version that resembles it or it can go the company museum and never make it to the dealership. Here is a pair of concept cars from the past that generated a lot of buzz back in their day for their excellent styling. While a lot of concept cars look tremendous when they debut these two famous concept cars still look great enough to make a 2013 model year production version for the streets.

Ford GT90

Unveiled at the 1995 North American International Auto Show the GT90 was the 1990s update on the classic Le Mans winning Ford GT40 of the late 1960s. Backing up its extreme supercar styling was a 720 horsepower twin-turbo V12. While the GT90 never made it into production its "Edge" styling with sharp triangular shapes influenced Ford design in the late 1990s and early 2000s, the last pre-retro Mustang and first generation Focus are good examples. It wasn't until 2005 and the Ford GT that a true Ford supercar was born. While the closest anyone got to driving the GT90 was Need For Speed II, its design still looks great today and with few modern touches and updates would make an excellent halo car for Ford even today.


Click on the photo to see the GT90 from all angles.






Volkswagen Microbus

Once again the North American International Auto Show was the place for the Microbus concept debut in 2001. Featuring styling twenty times more adventurous and exciting than any minivan before it was immediately a crowd favorite. Unlike Ford with the GT90, Volkswagen was actually considering making the retro inspired Microbus into a production version. Unfortunately Volkswagen scrapped the project in 2005 and instead started selling a rebadged Dodge Caravan as the Routan in the states. Fortunately it looks like Volkswagen might be regretting its decision as it showed a 7/10th version of an updated Microbus concept called the Bulli in Geneva this year. While the Bulli might make it to production as a Kia Soul size competitor it wouldn't be nearly as cool as a real full size Microbus. With the Routan experiencing only mild sales maybe the Microbus has a chance as a second generation Routan. One can only hope. Click the image below to see more.




Wednesday, May 11, 2011

Vote on a Ford GT Sucessor

The original Ford GT40 was a four time Le Mans winning race car in the late 1960s and still stands as one of the most iconic Le Mans racers of all time. Naturally when Ford decided to build a super car in the twenty first century they went with a reborn GT40. Built in 2005 and 2006 the Ford GT arrived on the scene with a tremendous amount of hype from the general public and the automotive press, fortunately for Ford the GT was able to live up to the hype with its outstanding performance. As it's been over five years since the last GT rolled of the assembly line it appears that Ford is once again looking at producing a supercar* to compete with the world's best. Take a look at these three sketches and head on over to Road & Track to vote for you favorite. My vote goes to the silver Ford GT by Radovan Varicak.






*Road&Track thinks that Ford may build a GT successor in the next few years, but this is certainly not guaranteed. However a good positive public reaction should help so go ahead and vote!

Tuesday, May 10, 2011

Pickup Sales Fall in April

About a month ago pickup sales were at their highest point in recent memory even with gas passing four dollars a gallon in some places. As expected the trend did not last long and every brand save Toyota saw sales of their full size pickups fall compared to last month. Spurred by high demand for its V6 engines Ford's F-150 led all with 45,435 sales in April, while this was an improvement over a year ago it could not match the previous month's sales. In second place the Chevy Silverado posted its second worst month of the year and was fractionally worse compared to a year ago. Much like the Sierra the Dodge Ram struggled when compared to March but was able to improve upon 2010 sales by around four thousand units. The biggest surprise of the month was certainly the Toyota Tundra that continued to improve its sales for the fourth month this year as it closed its gap to the GMC Sierra. Click the chart below to see pickup sales over the course of this year.

Monday, January 10, 2011

2011 NAIAS Day One

The 2011 NAIAS has started and it's time to consider the three best concepts of day one. In typical Honda fashion the Honda Civic and Civic coupe concepts are thinly veiled versions of the upcoming production models. The sedan Civic is particularly well executed and shows a sleeker version of the current sedan. With minimal changes to production the Civic looks poised to capture the styling lead in the compact segment with a great balance between clean and adventurous styling.The coupe concept doesn't look bad either but is not as well executed as the sedan.







Ford scores a nomination for its Vertrek concept which previews the next generation Ford Escape that is set to take a major departure from its current boxiness. The Vertrek gives a good indication of the Kuga inspired direction that the Escape will take, aside from the pillarless window design it should be a fair representation of the popular crossover. Ford promises improved aerodynamics with this new design. The compact CUV segment is experiencing tremendous growth and styling is likely to play a great role in this trendy segment.


Rounding out day one is the Kia KV7 concept. Its clean take on the minivan concept deserves recognition. From some angles it resembles the crowd pleasing Volkswagen Microbus concept of yesteryear, the last "cool" minivan.


Tuesday, September 21, 2010

EcoBoost V6 F-150 To Tow More than Competitor V8s

Ford says that its 2011 F-150 equipped with the twin-turbo 3.5 liter EcoBoost V6 will tow up to 11,300 pounds, giving it more towing capacity than even the V8 powered competition. Payload capacity likewise tops the competition with 3,060 pounds. Even though the EcoBoost V6 outshines the competition it is still only the second strongest engine in the 2011 F-150 lineup with 365 horsepower and 420 lb-ft of torque. The top dog engine will be the 6.2 liter V8 that first debuted on the Raptor, it produces 411 horsepower and 434 lb-ft of torque. Also available on the 2011 F-150 is the Mustang sourced 5 liter V8 making 360 horsepower and 380 lb-ft of torque in this application, rounding out the engine lineup is a 3.7 liter V6 with 302 horsepower and 278 lb-ft of torque. Ford is promising the 2011 F-150s to deliver 20% better fuel economy than the 2010 versions. It will be interesting to find out how the different engines compare in fuel economy once the ratings become official.

The EcoBoost appears to be a very enticing proposition on paper, but only time will tell if pickup buyers will take a gamble on a high tech engine format previously not seen in their domain.

Wednesday, June 2, 2010

What Mercury's Demise Means

The wait is over, Ford announced today that Mercury production will halt in the fourth quarter of this year. Of course, Ford has its glass half-full saying that shutting down Mercury is only an opportunity to improve as a company. The first few paragraphs make it clear.

"Ford Motor Company will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.

Ford also will end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand."

Nevertheless, the demise of Mercury does show that today's automotive consumer demands more than ever before. As a brand Mercury cars were slightly fancied up and rebadged versions of everyday mainstream Fords. This no longer works, see General Motors for further evidence.

This is not to say that consumer's aren't willing to pay more for a premium version of mainstream cars. In fact, Ford's focus on the Lincoln brand shows that quality "badge engineering" is the future. The Lincoln lineup is completely based on Ford products, yet they look different inside and out. Even Lincoln's closest competition in Cadillac and Lexus (according to Ford) features a lineup that relies heavily on modified platforms of mainstream cars.

In this sense Ford's emphasis on significantly increased emphasis on the Lincoln brand will be paramount. Ford is going to have to prove to the public that there is a significant difference between a Ford and a Lincoln for the brand to survive and not follow Mercury's fate. Based on the quality products coming out of Ford for the past year, it looks like Lincoln is poised to regain some of its former glory in the coming years.



The MKX is an appealing product, but is it too similar to its Ford counterpart to be considered luxury?

Thursday, July 23, 2009

The Dirtiest Cars for Sale Today

The current cars and trucks for sale in America are significantly cleaner than the vehicles sold in the past, emitting only fraction of the pollution of the old days. The vast majority of the models listed in the EPA Green Vehicle Guide have an EPA pollution score of at least 6. However, there are quite a few bad apples that don't fair nearly as well when it comes to pollution.

  • The vast majority of "heavy duty" pickups and vans have EPA pollution score of 1, 2, or 3 out of 10 depending on configuration. (Ford F-250/350 and E-250/350 , Dodge Ram 2500/3500, Silverado 2500/3500 and Express 2500/3500, GMC Sierra 2500/3500 and Savana 2500/3500)
  • The Dodge Avenger and Chrysler Sebring with the 2.7 V6 have a score of 3 in all states except California and Northeast.
  • The Lexus SC 430 has a score of 3 in the same states.
  • Toyota Scion xD has a score of 3 in the same states.