Showing posts with label DRL. Show all posts
Showing posts with label DRL. Show all posts

Monday, May 5, 2014

Too Much of a Good Thing: When LED DRL Go Wrong

Though met with much skepticism at first there is no doubt that LED daytime running lights have become the most universally adopted styling element adopted by virtually every single brand on the market. A simple LED strip no longer cuts it in the competitive DRL market with every working to create a more distinctive and visually impressive design. Unfortunately, the one-upmanship has resulted in a few cases of DRLs that are simply overdone.

Cadillac CTS

Horizontal is the proffered DRL method for most brand and Cadillac would have already done well enough with a fairly simple vertical strip in each head light. In an effort to double the impact Cadillac literally added a second DRL strip integrated into the bumper right below the headlight to make a double decker effect that is two much of a good thing.


Land Rover Range Rover

The latest Range Rover is an evolution of a classic design with a seriously clean design that with almost no superfluous design elements. The only blemish on the clean sheet design are the head lights with DRLs that are too busy for their own good. As one the Cadillac the Range Rover would have done fairly well for itself if they kept things simple with just the outline of the headlight as the DRL but not content Land Rover added a loop that has no business being there.


 Audi A8

As the brand that invented the LED DRL, Audi continues to be one of the leaders in the head light design game, DRLs included. However, Audi misfired with the check mark shaped DRL pattern on the A8. Unlike the two previous offenders the A8 does not suffer from a design that is too complicated or too large but simply from a poor shape selection. The check mark looks good on paper but out of place on a car. The shape is distinctive and powerful in the rear view mirror but the overall impact isn't up to Audi's standard hence the pretty quick update to the A8 headlights with the refresh.

Thursday, April 19, 2012

Three Gimmick Features That Actually Work

Much like coaches in football, automakers are always looking to one up the competition by any means possible. While offensive coordinators run gadget plays to catch the defense off guard, the auto industry has gimmick features. When they work in football (see 2007 Fiesta Bowl)gadget plays are great and memorable but most of the time defenses sniff them out early and the play fizzles out. Gimmick features are much the same as all but few prove to be pointless. However as in football there are a few features that actually prove useful and effective, here are three of the best.

Boise State Statue of Liberty Play: Fiesta Bowl 2007



Ford Mustang Sequential Turn Lights



The sequential turn lights give the Mustang some extra style and are an improvement over the one bulb stop/turn light setup.

Volkswagen/Lincoln Window Feature




This feature lets you close/open all of the windows and the sunroof after you have taken the key out of the ignition or before you have even opened the car. Useful when you want to cool down your car on a hot day before getting in.

LED Daytime Running Lights

















 A feature so ubiquitous now that it is hard to even call it a gimmick anymore, it is the automotive equivalent of the option in college football. Once upon a time LED daytime running lights were rare enough to be called gimmicks, yet even then they served the DRL function with minimal energy consumption and without using up your mainlights.