Saturday, April 21, 2012

How The Urus Concept Is Lamborghini Going Back To Its Roots

The public reaction to the Lamborghini Urus has been mostly negative and much the same as when the Porsche Cayenne first came out. Many are calling out Lamborghini for selling out and diluting the brand in a search for more cash even though Lamborghini made an SUV back when they weren't even in. Many are lamenting the fact that the Urus is not like the Aventador. Ironically though, the Urus could be the closest Lamborghini in decades to what Mr. Lamborghini imagined for his brand to be when he founded it. At the start and throughout his tenure at the helm, Ferruccio Lamborghini wanted his brand to build comfortable yet extremely fast cars. In fact he started branched out to cars from his tractor business because the Ferraris he owned were too noisy and too spartan inside and just plain not roadworthy enough. While Lamborghini would go on to become famous for its no holds barred mid engined supercars it was front engined tourers like the Espada that were more in line with what the company was intended for. While the Estoque would certainly fit Mr. Lamborghini's desire for a comfortable grand tourer even better, the Urus is still the closest Lamborghini to his ideal in years.

The Espada is what Mr. Lamborghini envisioned his company to be. source

No comments:

Post a Comment