Showing posts with label Design Analysis. Show all posts
Showing posts with label Design Analysis. Show all posts

Saturday, March 15, 2014

Lincoln MKZ: A Design Dilemma

Thanks to some Friday afternoon traffic I ended up following a brand new Lincoln MKZ for quite some time giving a perfect opportunity to study its design. When the Lincoln MKZ first debuted I was intrigued by its unique design, especially at the back. A couple of years later the MKZ is still one of the most unique designs for under 40k. Considering that the MKZ hasn't had a serious sales breakout perhaps unique really means polarizing instead. The sharp edges and strong surfacing around the rear fender and trunk area are still amazing design elements. A thin single tail light spans the entire width and hidden tail pipes round out a rear view that has a lot going on. The thick C pillar as well gives the MKZ a strong if slightly heavy look. Up front the design is simpler with a restrained Lincoln grille that does little to hint at the design at the back. Overall, the MKZ is an incredibly interesting design that each time I see I struggle to make up my mind if it's a winner or a loser. The rear end design is so strong but there isn't much design flow from the front to the back. It's a car that I would like to see more often on the road but not necessarily a car that I would want to drive on my own and it appears that I am not the only one with such an impression.


One of the most unique looks

The side profile is the weakest view

The simpler front end clashes with the rear

Wednesday, April 13, 2011

Audi Q3 Design Analysis

While the Q3 is not confirmed be sold in America this doesn't mean that we can't analyze the design of Audi's smallest SUV. Looking a little more SUVish than the 2009 Shanghai auto show Cross Coupe Concept the 2012 Q3 to be unveiled at this year's Shanghai show stays true to the concept for the most part. The Tiguan based Q3 is Audi's latest interpretation of its Q lineup. Upfront the Q3 features the updated Audi shield grill with six distinct segments. The headlights use a thin wraparound LED element for the daytime running lights. Overall the Q3 profile is quite similar to the Q5 albeit with crisper lines and straighter design elements consistent with the new A6 and A7. A crisp A5esque character line runs the length of the Q3 just below the side windows. The doors on the Q3 are more concave on the bottom which gives the crossover more pronounced fenders compared to the Q5. Likewise the C pillar features a much straighter line than the more curved Q5 shape. Out back the tail lights follow the Q5 shape but stick out from the tailgate on the bottom much like on the A6. Perhaps somewhat disappointing the interior does not look as great as some of Audi's previous efforts, although the Q3's lower price point probably plays a role as well. Of note is the new four spoke steering wheel along with the pop up navigation.

The Q3 is an excellent addition to the Audi lineup but appears to not be North American bound at this point in time. Audi USA may make a business case for it if it decides to only bring the A3 sedan and not the A3 Sportback with the next generation.







Click on the photo to see more of the Q3

Tuesday, April 12, 2011

Lexus LF-Gh Concept Design Analysis

The Lexus LF-Gh made the list as one of the most anticipated New York Auto Show debuts a short time ago. At that point the decision to place the Lexus on the list was purely done because the GS is a significant vehicle in the industry and not because Lexus is known for creating the most exciting concepts. However, the LF-Gh might be the concept that changes that notion. Lexus claims that LF-Gh is a preview of design features that will eventually find themselves on production models. The concept is meant to show how a Lexus premium grand touring sedan will look like. The general profile of the concept should give a hint at what the production GS will look like, but the water cooler talk will certainly center around the massive grille at the front. The giant grille upfront is Lexus's interpretation of the Audi shield and the Mitsubishi grille taken to the extreme. It's tough to see the grille surviving production without losing the uppermost kink or being divided in half. The LED headlights ditch the four light nature of the previous two GS generation and are heavily inspired by the ones on the current LS flagship hybrid. The side profile dithces the sweptback roofline of the current GS for the more formal proportions of the current LS. Perhaps one of the weakest elements of the concept is the long rear overhang which indicates that the concept does show the true GS dimensions. The C pillar features a squiggly cutout as seen on the current IS. The rear trunk is one of the most tame elements of the design, aside from the bottommost extension the tail lights are almost production ready. Overall the LF-Gh concept is a lot more exciting than previously imagined but will also likely see some significant revisions before making production as the next generation GS.






Click on the image to view more LF-Gh concept photos