Aston Martin Lagonda

As predicted earlier in testing, the new Aston Martin Lagonda sedan had the potential to be the best looking vehicle in the already gorgeous Aston Martin lineup. It looked ready to break up the stagnant Aston Martin design with something new and unique. Potential is a great thing but means nothing if it isn't translated into reality. In this case the Lagonda is not only as good as Aston Martin gets but is likely to take the tittle of most beautiful sedan in the world. The profile is sleek like other Astons but is punctuated by a strong C pillar that gives the sedan an elegant and powerful look. The presence is not unlike that of a Bentley Mulsanne or a Rolls-Royce Ghost but the Aston trades the formal look of both for one much sportier. Aston Martin has not released any other specifications about the new Lagonda but the rumors turned out to be true that exclusivity will be paramount, the Lagonda will only be available in the Middle East. Regardless, it's game, set, match, championship.

Aston Martin Looks To Get Its Mojo Back

Aston Martin makes some of the most gorgeous automobiles in the world and has been doing so for ages. The brand has always been 007 cool but as of recent it has lost some of its mojo in the ultra luxury realm. Part of the issue is that sometimes too much of a good thing spoils everyone and Aston Martin has a lineup where every model is amazingly beautiful but they are all too much alike. Even for automotive aficionados it's a confusing lineup. The Vantage is the introductory model yet it's also available with the same V12 as all others, the Vanquish is a better newer looking DB9 yet the DB9 is still available for sale. The Rapide is the best executed four door coupe on the market yet one that is mostly forgotten. No matter how gorgeous your designs are you begin to lose an edge when you become too predictable. Audi, take notice. With that in mind enter the recently spied Aston Martin full size luxury sedan rumored to bring back the Lagonda name. It's unlike anything that Aston Martin has made since the last Lagonda and features more traditional yet very striking proportions. On it's own the design is promising enough if it was from any brand, but it's even more intriguing to see how the final product ends up looking when it has Aston's design reputation to uphold. Add the possibility of a much stronger powertrain courtesy of Mercedes and the new Lagonda shapes up to be a viable competitor to Bentley and Rolls-Royce. Just what Aston needs to jumpstart a historic brand getting a little stale.

The last Lagonda was very unique and some design cues look to transfer

Geneva Preview Show

With the Geneva Motor Show only a week away the floodgates have opened and many manufacturers have released images of the cars that they will debut in Geneva. Without a doubt the most highly anticipated Geneva debut is the upcoming Lamborghini LP-700 Aventador. Lamborghini has slowly but surely revealed its upcoming hypercar by showing the engine, suspension, and its carbon fiber monocoque. While Lamborghini has done an excellent job drumming up excitement over the Aventador without revealing too much, a certain European magazine has revealed a glimpse of the real deal. The Aventador will not be the only high powered Geneva debut as Jaguar has unveiled its most extreme version of its XK to date, the 550 horsepower XKR-S. The S adds an additional 40 horsepower and 41 lb-ft of torque to the XKR along with more aggressive styling. Fellow British based Aston Martin will also be revealing its newest model, the Virage, at Geneva as well. The 490 horsepower Virage slots between the DB9 and the DBS performance and style-wise while incorporating the latest chassis improvements to the Aston aluminum platform. There will also be a convertible version called the Virage Volante. Maserati has a high-performance convertible ready for Geneva as well, the GranTurismo Convertible Sport. It features 11 extra horsepower and 15 additional lb-ft of torque along with sportier transmission and suspension tunings and unique styling elements. On the other side of the performance envelop Volkswagen will be showing its Europe-only Golf convertible featuring a soft top roof that needs only 9 seconds to go down.

Click on the photo to launch the gallery and see photos of all upcoming Geneva debuts and stay tuned for more news throughout the week.