Ford Steals An Eventful Detroit Auto Show

In a world where it is becoming next to impossible to keep a good secret, most brands have given up trying and often reveal their auto show gems as early as a month ahead of schedule. With that in mind the power of a true surprise has grown exponentially, especially if that surprise is a poster worthy supercar. The Acura NSX was supposed to be the supercar star of the NAIAS but then the Ford GT concept happened. There have been rumors of a GT resurgence and but nothing could quite prepare for a supercar more than worthy of an exotic badge. It's the Asterion that Lamborghini wished it could have debuted in Paris. The fact that the first shots of the GT came directly from the floor made this reveal that more exciting. Aside from the simple Lotus Evoraesque interior and a poor take on a racing steering wheel, the GT looks to challenge the very best much like the original GT40 did in the 1960s and a decade ago. Bucking most trends again Ford quotes as on sale date of 2016. The GT also gives credence that Chevy will finally make a mid engine "Corvette" after all those years. Following the no teaser route Ford rounded out its tremendous Monday with a worthy second generation Ford Raptor powered by a preview of the GT's EcoBoost and topped it all of with a track special Mustang GT350R complete with carbon fiber wheels from the factory. Likely a first for a car you can pronounce or hope to see. The only demerit was Ford's lack of actual horsepower numbers but others (Acura, Toyota) are just as guilty.

 

Escaping The Dead Zone

The dead zone between mainstream and entry level premium is the automotive equivalent of the friend zone, an area which no brand wants to occupy. You cars are generally nicer than those of regular mainstream brands and correspondingly priced a little higher than the popular competition. Your badge isn't worth much though and therefore your sales aren't that much better than some full price luxury brands. It isn't hard to see that this is not a great recipe for financial windfall for a brand as your profit per each car sold is on the low side and you aren't doing volume either. It's an area that most brands avoid and consequently there are only a few brands that find themselves trapped in this area. Over the past few years the three brands trapped in this area have all made efforts to escape and grow their sales, let's see how well they have done.

Volkswagen: Compact 62%, Midsize 22%, CUV 7% of Market Leader

Volkswagen is the world's best selling brand outside of America by a million or two (literally) and to jumpstart its US operations the brand recently went very mainstream with its core products, the Jetta and Passat. Closest to entry premium of the trio in their last generations there is no denying that both models were cheapened both figuratively and literally as Volkswagen moved down market, cut the price of admission at retail but also made obvious sacrifices to get there. The immediate payoff was fantastic for Volkswagen as the Jetta and Passat posted their best sales ever in a then still recovering marketplace. VW's progress has since stalled against fresh competition even with VW retreating back from most of the ruthless cost cutting. There is hope though as the USDM (and China) Passat is a better effort than the Jetta and its upcoming crossover looks promising to be an even better made for America product. Here's to hoping it arrives while crossovers are still a trend.

Concept Cars That Should Be Built Right Now

It's fun and easy to pretend play with someone else's money and there is nothing better than imaging how you would run a multi-billion dollar auto company. Fantasy sports are a close second though. It's particularly fun to greenlight awesome concepts that brands have deserted over the years. Usually this involves ignoring technological feasibility or market demands but there are concepts that seem to be guaranteed slam dunks if they were produced. Here are a few concepts from the past with awesome design and strong business cases that would need minimal updates to succeed today.

Volkswagen Microbus/Bulli

 The 2001 Volkswagen Microbus Concept is still one of the best concepts to never see the light of day. It's the one that got away. Certainly the minivan market is not strong enough today for Volkswagen to make a case for the Microbus anymore and the Routan experiment doesn't help one bit.

 

Three 1990s Designs That Still Matter Today

The 1990s seems like a long time ago and technology has progressed leaps and bounds between then and now. The smartphone in your pocket has more pixels than the finest TV of the decade and more computing power and memory than the desktops of the day to boot. Likewise, the automotive industry has progressed significantly with minivans that have more power than sport scars of the day and automatic gearboxes with triple the gear count. Yet not all is lost from the decade as the following three designs have each left a lasting legacy that is visible in many vehicles on the market today.

Volkswagen New Beetle

Introduced as a concept in 1994 and as a production car for the 1998 model year the New Beetle was a tremendous sales success for Volkswagen, particularly in the United States. The New Beetle would kickoff the retro themed design party that would last well through the next decade and into the current. Once the hottest trend in automotive design the PT Cruiser, Thunderbird, HHR, Mustang, Camaro and the Challenger would follow in the Beetle's footsteps. While not all proved to be successful in the long run and the retro theme in general appears to be losing steam, the New Beetle has certainly created a long lasting legacy perhaps only overshadowed by its famous rear engine predecessor.

 

Observations from a non major autoshow

LA, Detroit, Chicago and New York comprise the major auto show circuit in the US that gets the coverage, but you can find an auto show in any major convention center. KWF set out to find out what kind of an automotive experience one can have at these other shows and see what we can observe. No world debuts to catch, no concept cars to see, is this even worthy of being called an auto show? While lacking all the flash and glamour of the big shows you still get an opportunity to see almost every make and model on the market today.  What follows are random observations after numerous hours of looking up and down from all angles, sitting in every back seat and stroking every dash.

Sizing up the proposed VW Mid Size SUV

Volkswagen has supposedly finally figured out how to compete in the American marketplace by building in America and adapting its cars to American tastes, essentially doing what other imports have done for decades. With this newfound wisdom come significantly higher sales expectations from management, perhaps too optimistic as judged by most critics. With the Jetta doing better than ever and with the Passat finally competing in the midsize segment VW has its sights set on entering new segments like crossovers.  As with the new Passat, VW would be far too late to join the segment to even pretend to be fashionably late, but as with the new Passat the final product should be more than competitive, see Passat's comparison record. With Volkswagen of America CEO officially confirming a midsize SUV many went ahead and placed it between the Tiguan and the Touareg sizewise. While the long rumored midsize Volkswagen SUV will definitely be priced between the Tiguan and the Touareg it is quite likely that it would actually be slightly bigger than the Touareg. Think the difference between the Passat and the CC. Just as the previous generation Passat was a few inches short of its competitors the Touareg is a couple of inches short of comfortably fitting a third row seat which is requisite for the class. In fact the yet unnamed, hopefully easily pronounceable , SUV  is likely to at least match the Passat lengthwise to compete with the GM Lambda triplets, Ford Explorer, Dodge Durango, Honda Pilot and others.  Here is a guide as how the VW competitor might look like.

Three Gimmick Features That Actually Work

Much like coaches in football, automakers are always looking to one up the competition by any means possible. While offensive coordinators run gadget plays to catch the defense off guard, the auto industry has gimmick features. When they work in football (see 2007 Fiesta Bowl)gadget plays are great and memorable but most of the time defenses sniff them out early and the play fizzles out. Gimmick features are much the same as all but few prove to be pointless. However as in football there are a few features that actually prove useful and effective, here are three of the best.

Boise State Statue of Liberty Play: Fiesta Bowl 2007



Ford Mustang Sequential Turn Lights



The sequential turn lights give the Mustang some extra style and are an improvement over the one bulb stop/turn light setup.

Volkswagen/Lincoln Window Feature




This feature lets you close/open all of the windows and the sunroof after you have taken the key out of the ignition or before you have even opened the car. Useful when you want to cool down your car on a hot day before getting in.

LED Daytime Running Lights

 A feature so ubiquitous now that it is hard to even call it a gimmick anymore, it is the automotive equivalent of the option in college football. Once upon a time LED daytime running lights were rare enough to be called gimmicks, yet even then they served the DRL function with minimal energy consumption and without using up your mainlights.

Old Concept Cars That Still Look Great Today

A life of a concept car has only two distinct possibilities, it could spawn a production version that resembles it or it can go the company museum and never make it to the dealership. Here is a pair of concept cars from the past that generated a lot of buzz back in their day for their excellent styling. While a lot of concept cars look tremendous when they debut these two famous concept cars still look great enough to make a 2013 model year production version for the streets.

Ford GT90

Unveiled at the 1995 North American International Auto Show the GT90 was the 1990s update on the classic Le Mans winning Ford GT40 of the late 1960s. Backing up its extreme supercar styling was a 720 horsepower twin-turbo V12. While the GT90 never made it into production its "Edge" styling with sharp triangular shapes influenced Ford design in the late 1990s and early 2000s, the last pre-retro Mustang and first generation Focus are good examples. It wasn't until 2005 and the Ford GT that a true Ford supercar was born. While the closest anyone got to driving the GT90 was Need For Speed II, its design still looks great today and with few modern touches and updates would make an excellent halo car for Ford even today.

Click on the photo to see the GT90 from all angles.

Volkswagen Microbus

Once again the North American International Auto Show was the place for the Microbus concept debut in 2001. Featuring styling twenty times more adventurous and exciting than any minivan before it was immediately a crowd favorite. Unlike Ford with the GT90, Volkswagen was actually considering making the retro inspired Microbus into a production version. Unfortunately Volkswagen scrapped the project in 2005 and instead started selling a rebadged Dodge Caravan as the Routan in the states. Fortunately it looks like Volkswagen might be regretting its decision as it showed a 7/10th version of an updated Microbus concept called the Bulli in Geneva this year. While the Bulli might make it to production as a Kia Soul size competitor it wouldn't be nearly as cool as a real full size Microbus. With the Routan experiencing only mild sales maybe the Microbus has a chance as a second generation Routan. One can only hope. Click the image below to see more.

Audi Engine Downsizing and New EPA Fuel Economy Ratings

Engine downsizing has been an industry buzzword for the past few years. The idea behind downsizing is to replace a large naturally aspirated engine with a smaller turbocharged or supercharged engine. At first this concept only applied to mainstream cars but has recently appeared on luxury brands as well. Even Mercedes AMG models are replacing their 6.3 liter naturally aspirated V8s with slightly smaller 5.5 liter twin-turbo V8s. Audi has gone one further with its all new 2012 A6 as the previous V6 model has been replaced with a four cylinder turbo and the V8 option has been dropped in favor of a supercharged V6. These downsized engines have delivered for Audi. Paired with a CVT transmission the A6 2.0T delivers 25 city and 33 highway for 28 combined, numbers rarely seen in the luxury category. The quattro 3.0 TFSI does quite well as well rated at 19 city and 28 highway.


Here are some other notable new ratings. City/highway (combined)

Aston Martin Rapide: 13/19 (15)
Audi A8 W12: 14/21 (16)
Lamborghini Aventador Coupe: 11/17 (13)
Lamborghini Avenador Roadster: 11/17 (13)
Lexus LFA: 11/16 (12)
Volkswagen Passat TDI: 31/43 (35)

New Volkswagen Passat Analysis

There has been a lot of online chatter about the new "Americanized" Volkswagen Passat over the past few days. Built in Chattanooga, Tennessee, the designed for America (also sold in China) Passat is larger in all dimensions than the latest European Passat which itself is just a facelifted version of the 2006-2010 Passat. As with the latest Jetta that also underwent an "Americanization" process, Volkswagen and car fans in general are disappointed with VW abandoning the standard Passat and creating a new version for America. Feeling betrayed Volkswagen owners and fans in particular are the most vocal and feel that the new Passat lacks the features (styling, interior, engine, etc) that make Volkswagens German. While the omission of the 2.0T engine could be described as a step back the media consensus is that the Passat still has a nice interior and sharp handling for a family sedan. While the American Passat doesn't have the greatest styling the same could be said about the refreshed European Passat as well. Overall the new Passat appears to be a solid competitor in the midsize category while playing a different role than the previous Passats. With that in mind let's take a look at why Volkswagen has created a new Passat for America.

While the previous Passat was a near premium sedan (in Germany it's main competitor is the Opel Insignia which is sold in the US as the Buick Regal) with near midsize dimensions it struggled to gain solid sales traction. Stuck trying to compete with mainstream competition (Camry, Accord, Altima, Malibu, Fusion) the Passat's higher price tag had it doomed from the start. Unable to follow the success of the previous generation, the 06-10 Passat saw its sales nosedive over the years as Volkswagen decided to wind down the model and replace it with something more appropriate for the market. In order for VW to meet its ambitious goal of 800,000 yearly sales in the US by 2018 a major presence is required in the midsize segment that is the best selling car category in America. The latest Passat addresses the biggest shortcomings of the last Passat (smaller size and higher price than the competition) in order to increase yearly Passat sales to over 100,000 a year. While the new Passat is a departure from the previous ones, it is a necessary one for VW to become consistently profitable in the United States.

The last generation Passat (introduced in 2005) never broke 50,000 yearly sales as it was too expensive and small against its mainstream competition. Essentially the Passat's problems boiled down to the fact that Volkswagen was unable to convince consumers to pay the extra 5-8,000 for a more premium yet smaller product.

Volkswagen saw its sales drop after 2001 because of an aging lineup and a poor quality reputation.While Volkswagen hopes for 800,000 sales by 2018 a more reasonable goal of 500,000 is possible in that frame with its new American centered lineup. A crossover vehicle would be the next step for Volkswagen to achieve the half-million mark in America.

2012 Volkswagen Beetle Design Analysis

As the most anticipated New York Auto Show debut in our opinion, the VW Beetle had a lot of hype to live up to. After seeing the initial photos of the 21st century Beetle it appears that VW has lived up to the expectations by revealing a fresh take on its classic. The original air cooled Beetle sold over 22.5 million copies worldwide making it perhaps the most recognizable vehicle in the world. Following this type of success and such recognizable styling is no easy task. The 19998 New Beetle certainly used the original Beetle as a styling basis but featured a more angular design theme. The 2012 Beetle (the New moniker is now gone) actually returns closer to the original Beetle in styling. It now has a flatter roofline (but is only half an inch shorter overall) and new styling elements throughout. Upfront the changes are fairly small as the hood features sharper lines and the circular headlights receive LED daytime lights. A shorter windshield leads to an A pillar than can now actually be distinguished from the roof. The styling changes are most visible from the side as the windows get shorter and door lines are no longer completely linear. A nice touch is the 3-D effect right below the window line. The Beetle gained six inches in length that allowed the designers to give it a proper coupe shape, one that looks very much like a compact Porsche would. At the rear, the tail lights no longer mirror the headlights and rather follow a more rectangular shape, the turbo model features a spoiler. Inside, the Beetle receives a significantly more modern looking interior with modern necessities such as a navigation screen. Gone is the plastic flower vase of the New Beetle that generated so much conversation in the past. A nice touch is the twin glove box that pays homage to the original rear engined Beetle interior. In America, the Beetle will use the proven 170 horsepower 2.5 liter five cylinder as the base engine along with the efficient 2.0 TDI and the 200 2.0T horsepower turbo as options. A convertible version should debut next year after the coupe goes on sale this September. Further down the line is a 250+ horsepower R version that will give the Beetle additional performance credentials. Take a look at the gallery below to see the 21st century Beetle for yourself.

Most Anticipated New York Auto Show Debuts

With the New York Auto Show quickly approaching let's take a look at some of the most anticipated debuts from New York.

Number 5: Porsche Panamera S. As if the Panamera didn't already have enough horsepower to shame many supercars in a drag race Porsche has decided to give its five door hatch 50 additional horsepower.

Number 4: Mercedes-Benz C63 AMG. Mercedes finally puts its great-sounding 6.3 liter AMG V8 in a coupe to challenge the BMW M3, Audi RS5 and Cadillac CTS-V. The C63 AMG coupe would place higher but we have already seen how the coupe will look thus losing some excitement.

Number 3: Lexus LF-Gh. This hybrid concept should do a good job of previewing the next generation of the GS sedan that is certainly due for an update. In a hotly contested segment Lexus will need a great design to stand out and hopefully we see one in New York.

Number 2: Jeep Grand Cheeroke SRT8. The latest Grand Cheeroke has been well received by both the press and the public alike. The 470 horsepower 6.4 liter Hemi V8 will transform the offroader into a 911 chasing beast.

Number 1: Volkswagen Beetle. The actual third generation Beetle might not make it to the auto show floor but Volkswagen will introduce the latest Beetle in NYC the day before the New York auto show in a similar fashion to the Katy Perry concert Jetta introduction of last summer. The Beetle tops the list because it has the potential to drum up interest in Volkswagen much in the same way the original New Beetle did over a decade ago.

Volkswagen Microbus Concept Reborn as Bulli

Volkswagen has reprised its well-liked 2001 Detroit Microbus concept in the form of the 2011 Geneva Bulli concept. During its 10 year autoshow absence the original concept has shrunk considerably to 156 inches in length or about 10 inches shorter than the Golf. It also gains a 113 horsepower electric motor and a 40 kilowatt-hour battery pack that's good for 186 miles before needing a charge. The Bulli, which is what the original Volkswagen Bus was meant to be called, stays true to its 2001 version style-wise for the most part but features sharper lines and creases. Inside the Bulli features a minimalistic interior that uses an iPad instead of a traditional console. While Volkswagen missed a great opportunity by not producing the Microbus concept it has a chance to redeem itself by greenlighting the Bulli into production.

Geneva Preview Show

With the Geneva Motor Show only a week away the floodgates have opened and many manufacturers have released images of the cars that they will debut in Geneva. Without a doubt the most highly anticipated Geneva debut is the upcoming Lamborghini LP-700 Aventador. Lamborghini has slowly but surely revealed its upcoming hypercar by showing the engine, suspension, and its carbon fiber monocoque. While Lamborghini has done an excellent job drumming up excitement over the Aventador without revealing too much, a certain European magazine has revealed a glimpse of the real deal. The Aventador will not be the only high powered Geneva debut as Jaguar has unveiled its most extreme version of its XK to date, the 550 horsepower XKR-S. The S adds an additional 40 horsepower and 41 lb-ft of torque to the XKR along with more aggressive styling. Fellow British based Aston Martin will also be revealing its newest model, the Virage, at Geneva as well. The 490 horsepower Virage slots between the DB9 and the DBS performance and style-wise while incorporating the latest chassis improvements to the Aston aluminum platform. There will also be a convertible version called the Virage Volante. Maserati has a high-performance convertible ready for Geneva as well, the GranTurismo Convertible Sport. It features 11 extra horsepower and 15 additional lb-ft of torque along with sportier transmission and suspension tunings and unique styling elements. On the other side of the performance envelop Volkswagen will be showing its Europe-only Golf convertible featuring a soft top roof that needs only 9 seconds to go down.

Click on the photo to launch the gallery and see photos of all upcoming Geneva debuts and stay tuned for more news throughout the week.

Best Commercials of Superbowl XLV

Amongst the usual Bud Light and Doritos commercials, Superbowl XLV brought us a heavy dose of automotive commercials not seen in the past few years. The automotive commercials much like the rest of the ads were all over the place ranging from good to not so good to very much not good. So without a further ado here are the five best automotive commercials of Superbowl XLV.

Number 5: Chevrolet Silverado HD
In this ad the Chevrolet Silverado HD is the hero as it saves the day numerous times while demonstrating its heavy-duty capabilities.


Number 4: Chevrolet Camaro
This was the best of the many Chevrolet advertisements during the game. In this ad a couple of guys are in charge of making an ad for the Camaro, they end up with the Camaro being driven by several beautiful women with the last one being a teacher.


Number 3: Kia Optima
It's not every day that something actually lives up to its hype when the word Epic is envolved, but in this case the Kia Epic Ride commercial does quite well.


Number 2: Chrysler 200
In the second Eminem commercial of the night Chrysler does an excellent job of using Detroit imagery (and 8 Mile soundtrack) to portray Motown as a place that can build luxury auotmobiles. Perhaps they should have used the 300C though.


Numer 1: Volkswagen Passat
Volkswagen scores a win in the automotive category, and perhaps overall, with its pint-sized Darth Vader and plenty of "aww" factor.

New Volkswagen Jetta Commercial Review

All car commercials have the same purpose, to sell cars. However there are three distinct methods of accomplishing this that manufacturers use most often; the "you should buy our car because of its amazing specs and features", the "you should buy our car because its got a huge discount" and the third category that tells you a funny or interesting story that is only slightly related to the vehicle featured. The latest Volkswagen Jetta commercial called "Moonlighting" certainly fits into the third category as it shows a guy moonlighting at odd jobs to save up for his own new Jetta. The jobs that he goes through suck, but in the end it turns out that the Jetta's new low price of 15,995 allows him to buy not one but two Jettas. Overall the commercial does a good job of using light humor to introduce the new Jetta and its lower price. Its minute long format helps to create a storyline without the need to rush through the scenes thus making the ending that much better. View the commercial in its entirety below.

2011 Volkswagen Touareg TDI Delivers 28 MPG

Set to go on sale later this year the Volkswagen V6 TDI diesel engine equipped with the 8 speed automatic gearbox will not only produce 406 lb-ft of torque but also 28 mpg on the highway. The EPA rates the V6 TDI Touareg at 19 city and 28 highway, figures more easily associated with midsize sedans rather than SUVs with 7,700 pounds of towing capacity. Volkswagen credits the 460 pounds weight decrease for the improvement in fuel economy.

New Volkswagen New Beetle Coming in 2011

The original Volkswagen Beetle set all records for longetivity with its 65 year production run. Its spiritual sucessor, the New Beetle, while unable to top the Beetle's long production cycle has itself been on sale for a dozen years, an incredibly long production cycle in current times. Aside from a mild refresh in 2006 the New Beetle is one of the oldest cars on sale today. However, this will all change as Volkswagen has confirmed that the next generation of the New Beetle will go on sale in 2011 ready to battle with other retro inspired cars such as the Mini and the Fiat 500. The question is, will the new New Beetle capture the public's attention like the original didin 1998?

VW slipped the reveal date in a press release about improvement in its Mexican plant.

"Under Strategy 2018, it is planned to invest up to US$1 billion in Mexico over the next three years. Some of these funds will be spent on constructing new production plant for the Beetle successor. The new version of the style icon will be launched in 2011 and will safeguard a total of 2,000 jobs in Puebla."

Little is known about the second generation New Beetle and no spy cars have been spotted yet. However, it appears that contrary to earlier reports of the New Beetle retruning to its rear engine and rear drive roots, the next New Beetle will remain a front engined front wheel drive as the current one. Of course, the styling will be the critical point in its sucess. Expect an edgier version of the current New Beetle.

The new New Beetle might look a little like this.

2010 Detroit Autoshow VW Coupe Concept

As predicted earlier by this blog, VW has unveiled a coupe concept for this year's North American International Autoshow. The New Compact Coupe is a Jetta sized two door powered by a 150 horsepower 1.4 TSI gas engine in combination with a 27 horsepower electric motor. This combination results in 45 mpg on the EPA test. While VW has not confirmed that the Compact Coupe Concept will go into production, the concept previews the interior and exterior styling elements of the upcoming Jetta. The concept features a bespoke interior unlike the current Jetta which shares the Golf's interior. In fact, the coupe's interior is reminiscent of the interiors on the current generation Audi A4 and A5. The side profile also features a few elements that give it the appearance of the A5. The folks at VWvortex have created a great looking "pshop" of how they think the upcoming Jetta sedan will look like based of the concept's design elements. Take a look here.