Showing posts with label Beetle. Show all posts
Showing posts with label Beetle. Show all posts

Wednesday, August 27, 2014

Three 1990s Designs That Still Matter Today

The 1990s seems like a long time ago and technology has progressed leaps and bounds between then and now. The smartphone in your pocket has more pixels than the finest TV of the decade and more computing power and memory than the desktops of the day to boot. Likewise, the automotive industry has progressed significantly with minivans that have more power than sport scars of the day and automatic gearboxes with triple the gear count. Yet not all is lost from the decade as the following three designs have each left a lasting legacy that is visible in many vehicles on the market today.

Volkswagen New Beetle

Introduced as a concept in 1994 and as a production car for the 1998 model year the New Beetle was a tremendous sales success for Volkswagen, particularly in the United States. The New Beetle would kickoff the retro themed design party that would last well through the next decade and into the current. Once the hottest trend in automotive design the PT Cruiser, Thunderbird, HHR, Mustang, Camaro and the Challenger would follow in the Beetle's footsteps. While not all proved to be successful in the long run and the retro theme in general appears to be losing steam, the New Beetle has certainly created a long lasting legacy perhaps only overshadowed by its famous rear engine predecessor.

 

Sunday, February 12, 2012

Super Bowl XLVI Auto Commercials Ranked

As a game Superbowl XLVI turned out to be pretty good thanks to the last four minutes even if it was close yet quite average for most of the previous three quarters and change. Of course the actual game does not define a Super Bowl as some actually claim to watch the game for the commercials only.  As a whole this year's batch of commercials appeared to have less lolz than last year's edition. Nevertheless the automotive industry not only ran the most ads but also managed to have some of the best ads on Super Sunday. Here is my top five:

1. Chevy: Happy Grad

A high school graduate goes wild when he sees that his parent bought him a new Camaro convertible as a graduation present until we see that they actually didn't. This ad is simple yet very funny.



2. Acura: NSX

Great commercial overall, the only problem is that the NSX is very far from production but the commercial still works brilliantly.



3. Chevy: Chevy Silverado

The predicted 2012 Apocalypse comes true, somewhat, and Silverados are still driving around while F-150s are not. A pretty good commercial overall and one that got Ford all riled up and apparently helped Ford sell more F-150s than it did Silverados.



4. Fiat: 500 Abarth Seduction

Fiat has been under fire by the critics for lower than promised sales and an ad campaign that has left much to be desired. A simpler commercial might just be what Fiat needs and this one delivers.



5. Volkwagen:  The Dog Strikes Back

Volkswagen essentially had the best ad last year and unfortunately the sequel is not as good this time around but the two part commercial still takes fifth.