Why You Should Not Fear Ferrari Expansion

The recent board room shuffle at Ferrari has a lot of people worried that Ferrari is about to embark on a dark path that ends with the prancing horse on a grille of an SUV or even worse, a crossover. The image is a hard one to accept but there is a strong precedence that great things can happen when brands think outside the box. Many of our favorite products, services and entertainment options exist today thanks to iconic tech and Silicon Valley companies that expanded their portfolios by entering previously foreign to them markets. Apple was a computer company first with limited success in other areas before it entered the portable player and phone business, the rest is history. Netflix was a DVD rental company before it started streaming and creating its own shows. Likewise, Amazon mailed physical boxes before creating its own products and digital services. Google was simply a search engine that has since touched just about everything and is even flirting with the auto industry. Even the comparably conservative Microsoft has expanded past software to much fanfare.

If Lamborghini goes through with the Urus it should not be faulted for creating an SUV, it should only be judged if it does not create the sharpest looking and best performing SUV out there. Likewise, Bentley should only be criticized if it does not produce the most luxurious SUV experience out there. Having already ventured off-road Porsche shows that sports car brands can certainly deliver the best driving experience in their new respective segments. Though perhaps it's best not to force your iconic design so strongly. The financial stability generated by the Cayenne has allowed Porsche to invest in its sports cars and indulge in dream machines such as the Carrera GT and the 918 Spyder. If automotive history is any indication we should all be grateful that Porsche and Lamborghini were not afraid to branch out beyond their humble origins in air conditioners, tractors and bugs.

Wishful Thought: Bring Back Three Door SUVs

The BMW X6, an idea that still baffles on paper but every time you see one on the road it has enough design presence to make it work. BMW has sold over 250,000 all over the world since its introduction, enough to warrant a second generation in the near future, an X4 sibling and a few competitors. The ZDX was an almost immediate response from Acura that never caught on, but Mercedes has the MLC almost ready and the rumors always persist about Audi following suite. With automakers willing to take some risks in the SUV category it seems more reasonable than ever to bring back the 1990s trend of three door SUVs. Back in the day it seemed like you can order your favorite SUV in a three door version starting with the "short bus" RAV4 all the way to the full size Tahoe. The three door SUV was the 1990s equivalent of the five door coupe of today. Take your best selling product and sacrifice some practicality and reason for some extra style. The Range Rover Evoque is currently the best example of how dropping a door per side can add to an SUV's design. Judging by purely anecdotal evidence the three door Evoque has single digit take rate, but with more and more automakers implementing modular platforms it should be more cost effective than ever to produce a unique three door SUV. Not saying it's a trend that is bound to happen but I wouldn't mind if it did.

The Range Rover Evoque offers a three door option

 

Even full size SUVs had the three door option

Everyone's favorite Audi Steppenwolf Concept

Bentley Teases Its SUV

Ever since the Bentley EXP 9 F made its debut at the 2012 Geneva Motor Show to scathing critical reception there have been rumors that Bentley would do a redo at another auto show before going into production. Many major auto shows and two years later it appears that whatever changes Bentley has made will likely be kept under wraps until production and the final product will be revealed through a series of teasers. Even though it won't go on sale until 2016 Bentley has gone ahead and given us a glimpse of the front of its SUV, perhaps the most heavily criticized area of the concept. The teaser shows Continental GT like headlight arrangement with the bigger lamp being the one by the grille. The mini mesh slot between the grille and the headlights is eliminated as is the jet engine air intake. Usually it's a disappointment when concept car elements are removed for the production version but in this case everything looks much better. Of course, there are other areas of the concept that could be cleaned up but it's too early to tell how far Bentley is going with its changes. Bentley is promising the most powerful SUV of all time, which all but guarantees an updated version of the twin turbo W12. The current W12 lacks the latest engine technology but there is an updated 6.3 liter W12 version sans turbos in the latest A8 that's good for 500 naturally aspirated horsepower. It's unknown if the 6.3 W12 will gain turbos or the displacement will remain at 6.0, either way Bentley is probably shooting for 650 horsepower on tap.

Some Unkind Words Were Used to Describe the EXP 9F Front Details

Simplified and Butified

Best SUV Designs On Sale Today

SUVs aren't particularly well known to be automotive design icons like coupes and sedans. Whether you blame it on the size or the need for functionality it's tough to see an SUV being remembered for its design along the lines of a classic E type Jaguar. Nevertheless this isn't to say that there aren't any well designed SUVs on sale today. As in any category to be the best requires you to stand out from the competition. In no particular order here are the best designed SUVs on sale today based on their visual impact, design cohesiveness and ability to convey their off-road capabilities.

Cadillac Escalade

The Escalade owns much of its sales success to its outstanding design. The large grille and chiseled traditional SUV styling give the Escalade a commanding presence that buyers want in this segment.




Dodge Durango

As the recent Dodge commercial points out the Durango did a lot during its two year absence, it transitioned from a pickup frame underpinnings to a Grand Cheeroke shared unibody platform. The Durango also returned with significant styling improvements and is now the best looking large crossover on the market today. A large grille upfront combined with sharp lines give the Durango presence while the rest of the design features softer lines yet still blends in surprisingly well.



Jeep Grand Cherokee

The Durango platformmate also makes the list as the latest generation combines traditional Jeep elements in a fresh new package. Looking more compact and tidier than before the latest Grand Cherokee still looks like a Jeep yet has exciting styling elements such as the character line in the doors, prominent wheel arches and chrome pieces throughout.




Lexus LX 570

The Lexus LX 570 features and incredibly clean design devoid of unnecessary elements that would mar its exterior. The grille, head and tail lights, and side creases result in a classy and elegant SUV fitting its price range.



Volkswagen Touareg

The second generation Touareg features sharper styling than its predecessor. Chiseled grille and headlights are a significant departure from the last model and give the Touareg a better first impression. Concave door design results in a 911 like Coke bottle shape that puts the sport in Sport Utility.




Honorable Mention: BMW X5, Range Rover